Culture Mapping & Alignment
At Couno Consultancy, we recognise that culture is not a statement on a wall, it is how work actually gets done.
Culture is shaped by shared values, everyday behaviours, decision-making patterns, leadership approach, levels of psychological safety, and the unspoken rules and norms that guide how people interact.
Our Culture Mapping & Alignment work helps organisations understand their current culture and define the culture needed to support their strategy, growth, and long-term goals.
What We Explore
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We work with organisations to examine:
• Core values and how consistently they are lived
• Observable behaviours across teams and leadership
• Organisational purpose and clarity of direction
• Psychological safety and openness
• Decision-making approaches
• Meeting effectiveness and communication norms
• Feedback culture and accountability
• Informal rules and expectations
This provides a clear, honest picture of how culture operates in practice — not just in principle.
How We Work
We combine three core methods:
Culture Mapping
Using structured behavioural frameworks and facilitated sessions, we visualise your organisation’s cultural landscape, identifying strengths, friction points, and alignment gaps.
Employee Interviews
We conduct one-to-one conversations to create a safe, confidential space for employees to share their experiences, concerns, and aspirations. These discussions provide valuable qualitative insight into how culture is truly experienced.
Surveys
Custom surveys gather quantitative data on engagement, sentiment, communication, leadership impact, and team dynamics — helping identify trends and measure progress over time.
Together, these approaches surface the recurring tensions, behavioural patterns, and unresolved issues that may be limiting progress, creating the clarity needed to define and align a stronger future state.
The Outcome
By combining behavioural insight with lived employee experience, we help you:
• Clarify the culture you currently have
• Define the culture required to support your strategy
• Identify practical actions to bridge the gap
• Align leadership, behaviours, and recruitment decisions
This creates a strong cultural foundation that supports performance, collaboration, and sustainable growth.
Get In Touch
If you have any questions or would like to make an enquiry, please get in touch and we will be in touch shortly.

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